Marketing Tips

Careful planning of your company's marketing campaign is crucial for the process to be successful and profitable. We provide you with the information you require to reach those markets: however, misuse of our information can lose your company the potential revenue you could have earned. Don't let the opportunity pass you by.

Here are some important basic marketing formulas that you should always follow when trying a campaign. These formulas will ensure your direct marketing campaign is a success and if not will enable you to track what's going wrong.

Response Rate = number of contacts ÷ number of response

Determining your response rate (the number of contacts by phone, email, or mail divided by the number of responses you receive) will let you determine how many contacts you must make in order to receive a certain amount of responses. Thos is relevant for all types of marketing whether it be e-mails you are sending or phone calls you are making. It's a numbers game.

Cost Per Response= Cost of package ÷ Response Rate

This entails finding the total cost of your campaign divided by the number of responses you received. The cost per response figure will give you an accurate number to work with on all your future marketing campaigns. You'll determine exactly where you should cut costs and where you should add surplus budget to.

Remember to Record & Analyze Your Figures

One of the benefits of conducting a direct marketing campaign is that it enables you to record and analyze your results, trial & error works and will only make future campaigns stronger and more precise. This means that you have to record and scrutinize detailed responses. Setting realistic, achievable goals is a must. Stats just aren't enough anymore, you can never know too much about your contacts.

Quick Tips

• Provide your list vendor with an accurate description of your product or offer. The broker may have suggestions as to the type of list that would best suit your needs.
• Have a creative approach to your offer. Be straight forward and enticing in the merchandising of your product.
• How can the consumer benefit from your product.? This is one of the most important aspects of your offer.
• Run the numbers: cost per lead verses the pricing of your product?
• The consumer is more likely to open your correspondence if is personalized; id you can do it. You may want to include informative brochures and testimonials regarding your offer.
• Separate your contacts. Response mailing lists are comprised of individuals who have responded to an offer in any way. Keep these separate as these "leads" now became "potential customers". All other data should be kept & updated accordingly, if they haven't responded on the first couple campaigns it does not mean they won't respond to future ones.
• Keep track of all responses. You can evaluate the success of your campaign by scrutinizing all responses, this helps you make adjustments to increase responses intern increasing your customers and over all increasing business and profits.